Salsa

28 oz. whole peeled tomatoes
1/4 to 1/3 small onion
1/3 bunch of cilantro, washed and ends trimmed off
1/2 to 1 jalapeno, seeded and de-veined (leave some seed for heat)
1 tsp. salt
1 tsp. cumin (optional, but adds a nice smokey undertone)
Juice from 1/2 to 1 lime

Place all ingredients in blender or food processor.  Blend for a few seconds to incorporate.  Do not over blend.  If possible refrigerate before serving so ingredients have a chance to meld!